Aboriginal people believe in a creation, or dreamtime when ancestral beings emerge from beneath the earth. The story of the ancestral journey tells about landscape, animal habits, social laws, customs and religious beliefs

Our logo is inspired by a small stone which has made its journey from an aboriginal village in Australia, to Perth city and now sits at our desks in Singapore.

It encapsulates our overall philosophy.




Recognizing each consumer as an indigenous person. Consumer communities all interconnected in both the virtual and real world. Sharing, learning and producing knowledge to inspire and grow brands