The Originals
  • Conventional focus groups
  • Depth interviews, triads, paired depths, friendship pairs
  • Family/peer groups
  • Conflict groups
  • Observation research/”ethnography”
  • Accompanied shopping

    Advanced Projectives
  • Picture collage
  • Value card sort
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    Construction and Innovation platforms
  • Competitive strategy consumer panel
  • Micro ethnography
  • Online conversations
  • Relationship tracker
  • Deprivation session
  • Consumer Profiling
  • Consumer co creation sessions
  • Ideation sessions
  • Octagon sessions (Concept, Positioning, NPD)
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    Our approach to methodology: forward looking, creative yet structured,
    framework thinking based, craftsmanship


    		 
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